Job experience

Amazon — Visual Experience Designer

MAY 2022 - PRESENT

I work primarily as a Visual Experience Designer developing our Co-branded Credit Card products supporting our North American and Canadian audiences. My work consists of designing and testing placements to support the co-branded credit card product, proposing final design solutions that meet the growing needs of our audience, while also advocating for internal consistency across internal and external aggregates. I work with our Marketing and Product teams to create a more personalized user experience backed by customer data and performance. I primarily Design and test placements to support co-branded credit card product for North American and Canadian audiences.

  • Propose final design solutions that meet the growing needs of the audience

  • Advocate for internal consistency across internal and external aggregates

  • Collaborate with Marketing and Product teams to create personalized user experience backed by customer data and performance

  • Emphasize data-driven design decisions to improve user experience and business results

  • Analyze user feedback and data to inform design decisions

  • Conduct user testing and research to gather insights for design improvements

  • Create and maintain design standards and guidelines for consistent brand identity

  • Ensure design solutions are accessible and inclusive for all users

LEAP Spark Digital Agency — Senior Digital Designer

MAY 2021 - MAY 2022

I was responsible for overseeing several complex digital initiatives simultaneously. My key responsibilities involved executing design solutions for web, mobile, app, and print formats, while also providing clients with expert guidance on potential avenues for digital transformation. In addition, I collaborated closely with our President to optimize our internal workflows and adopt cutting-edge digital practices that can drive business growth amidst the challenges posed by the COVID-19 pandemic.

Kentucky Fried Chicken — Digital Experience Designer/ Performance Marketing Intern

SEP 2019 - MAY 2021

This role consisted of working cross-functionally with stakeholders in IT, Marketing, and Data Science. My primary objectives were to redesign our User Experience with Colonels Club, which resulted in a new design. I also executed the creative and development of our emails to support Marketing Objectives for our North and South American audiences.

Skillset

Digital Layout

My objective is to develop integrated and comprehensible designs that effectively address user requirements and offer practical solutions for end-users.

Experience Design  

Unleashing the full potential of designs by fine-tuning and refining them through rigorous testing, and optimizing them with the help of consumer insights and UX standards.

Illustration

I have a foundation in traditional art that has allowed me a deeper understanding of how the elements of art can enhance my graphic design work.

HTML/CSS Experience

Developing, optimizing, and executing email HTML and CSS for Colonel’s Club.

Asset Optimization

E-commerce, Social Media, Interactive Digital, and Print.

 

Program Experience

Adobe Creative Suite

  • Experience Design (XD)

  • After Effects

  • Photoshop

  • Illustrator

  • InDesign

  • Sketch

Testing / Prototyping

  • Figma

  • Postman

  • Slickplan

  • Litmus

  • XD

Engagement

  • Contentful

  • ELO View 

  • Usertesting.com

  • Braze

Asset Management

  • One Drive 

  • Contentful

  • Asana